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Blog SEO & GEO Infrastructure

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Strategy

Silvia’s blog targets two channels simultaneously:
  • SEO — ranking on Google for high-volume personal finance keywords
  • GEO — getting cited by AI engines (ChatGPT, Perplexity, Claude, Gemini) when users ask finance questions

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robots.txt

We explicitly allow AI crawlers. Most sites block GPTBot, ClaudeBot, etc. We want them indexing our content because GEO is half our strategy. Allowed AI crawlers: GPTBot, ChatGPT-User, Google-Extended, PerplexityBot, ClaudeBot, Applebot-Extended Blocked paths: /api/, /auth/, /admin/, /studio/, /_next/

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Sitemap

app/sitemap.ts includes:
  • Homepage (priority 1.0)
  • Blog index (priority 0.8, changes daily)
  • All published blog posts (priority 0.7, changes weekly)
  • Author page (priority 0.5)

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IndexNow

When new articles are published, ping POST /api/indexnow with the new URLs. This instantly notifies Bing, Yandex, Seznam, and Naver. Google does not support IndexNow but re-crawls frequently via sitemap. Requires INDEXNOW_KEY env var. The key file must also exist at public/{key}.txt.

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JSON-LD schemas

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Article pages (/blog/[slug])

Every article emits three schemas via BlogPostJsonLd + BlogFaqJsonLd:
  1. BlogPosting — title, author, dates, publisher, image
  2. BreadcrumbList — Home > Blog > Article
  3. FAQPage — if the article has an FAQ section (detected from H2/H3 headings)

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Index page (/blog)

The canonical index (page 1, no category, no query) emits three additional schemas via BlogIndexJsonLd:
  1. Blog — publication name, description, publisher, canonical URL
  2. ItemList — the current page of BlogPosting items, in descending order by publish date, with 1-indexed positions
  3. BreadcrumbList — Home > Blog
Filtered / paginated variants are noindex (via buildBlogIndexMetadata) and deliberately skip these schemas — rich results don’t fire on noindex pages, so duplicated JSON just adds crawl noise.

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Internal linking

lib/blog/internal-links.ts generates 2-3 related article links per post. Priority: same category > recent posts. This builds topical clusters that Google rewards.

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Content freshness

lib/blog/freshness.ts provides utilities for tracking article age:
  • isStale(updatedAt) — true if >90 days old
  • getFreshnessLabel(updatedAt) — “Updated today” / “Updated this week” / “Needs refresh”

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OG images

Each article’s first visualization PNG is used as the Open Graph image for social sharing. Falls back to /images/og-image.png.

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Financial disclaimer

BlogDisclaimer component renders on every article page. Required for finance content (YMYL).

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E-E-A-T signals

  • Author page at /blog/author with methodology and content standards
  • “By Silvia” byline with the “AI Financial Advisor” role on Silvia-authored articles
  • Source attribution in every article (named sources with dates)
  • Fact-checking step documented on author page
  • Compliance scanning documented on author page