Blog SEO and Routing

Routes

Canonical URL always points to /blog
Filtered and paginated index states are marked noindex
Default unfiltered page 1 remains indexable
Category tabs and the Previous / Next pagination controls are crawlable <a href> anchors carrying rel="prev" / rel="next" — no JS is required to reach any filter state or paginated URL
Search is a native GET form (<form action='/blog'>) so a search URL is bookmarkable, shareable, and crawlable
On the canonical index the page emits three JSON-LD schemas (Blog, ItemList, BreadcrumbList) via BlogIndexJsonLd; filtered / paginated variants deliberately skip them (see docs/blog/seo-infrastructure.md)

Metadata is built from Sanity content
seoTitle and seoDescription override title/excerpt when present
Open Graph image uses the Sanity mainImage when available
Fallback OG image is /images/og-image.png
Article pages emit:
- ArticleJsonLd
- BreadcrumbJsonLd
The visible “Back to blog” link returns to the directory. The Home → Blog → Article hierarchy remains in breadcrumb structured data. Related-post image cards are crawlable links into the full Sanity article archive.
Author profile links use the Sanity linkedinUrl and xUrl destinations and open in a new tab; author sameAs structured data remains unchanged.
Articles are authored as drafts in Sanity (Studio or MCP) and published by a human in the Studio. Sanity is the sole source for article content; the publish webhook revalidates affected routes and notifies IndexNow.
Editorial CTA blocks are rendered as visible article content. Their product claims and destinations must be verified, but they do not change canonical, indexability, or routing behavior.

app/sitemap.ts now includes:

If Sanity is not configured, the sitemap excludes blog URLs to keep builds stable.